Ethical Sexual Ads

A study found that sexual appeals are used often in advertising. Sex does catch people's attention in advertisements, but usually without much brand recognition. Woman have been the primary focus in sexual ads in the past and present, but men are starting to be used more often ad the sexual objects in similar ads. Ethics play a definite role. There is no clear view of what is ethical and what is unethical when it comes to advertising, but with careful consideration and planning, it could be possible for advertisers to find a common ground and use sexual appeals without offending people in the process. It is important to take the audience that will be viewing the ad into consideration before adding sex appeal into it. Ethical issues involving sexual appeal in commercials are more controversial than those in print advertisements due to the high number of viewers that see the commercial. Sexual commercials have many type and consist of a variety of element. Commercials often involve visual elements such as attractive models, and they may portray different degrees of nudity and suggestive poses. Commercial not only use visual elements for sexuality, but also verbal and sometimes music. There are ways to limit exposure the sexual appeal that need to be explored by ad companies.